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North Yorkshire Culture
North Yorkshire Culture
The remit of North Yorkshire Culture is to champion the cultural sector and
improve the cultural offer of York and North Yorkshire.
Its key roles are to:
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Promote
York and North Yorkshire as a cultural area at a regional, national and
international level
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Provide
a focus for co-ordinating, planning and monitoring the cultural agenda
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Develop
effective relationships with cultural stakeholders
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Maximise
the potential for growth and economic development in North Yorkshire using
cultural and creative development opportunities, and maximise the resources
available for cultural development
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As
cultural advisers to the Regional Cultural agencies, Development Agencies,
Government Offices and others as appropriate
Membership is drawn from
the 9 Local Authorities, the 2 national parks, and the Regional Cultural
Agencies.
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Key
Aims:
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Providing
equality of opportunity
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Building
on strengths
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Developing
effective partnerships
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Developing
individuals and communities
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Raising
the profile of culture
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Supporting
the Cultural Economy
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Priority Actions:
The
selected actions have been chosen because they are:
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Transformational
–presenting a stronger, more dynamic, exciting, and youthful, brand image
of York and North Yorkshire as a place to live, to do business, to visit
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Happening
now – having momentum,
partners on board and are deliverable
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Built
on the sub region’s strengths
– the unique landscape,
coastline, world quality
heritage and digital clusters
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Focused
on Investment Plan priorities
– building excellence in the tourism product, renewing infrastructure,
capitalising on the dynamism of York and Harrogate, transforming
Scarborough, building the new rural economy
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High
impact – across the York and
North Yorkshire , exciting interest, galvanising action, providing a focus
for joint working
Transformational Themes
- The priority actions are expressed in 5 themes:
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Festivals
and Events: Optimising the
economic impact of current festivals through networking,
bespoke business development support, and joint marketing and
promotion. The work takes
account of the identified “New Rural Economy” priority
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Heritage
Landscapes: Creating
international heritage attractions through developing excellence and
building cultural quarters
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Outdoor
Adventure: Maximising the
use of our locational assets through participation in adventure
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Connecting
Culture through new media / ICT: Developing
new media as a cost-effective mechanism for cultural engagement.
The task is to set out a vision which will drive the development of
initiatives, especially the creation of authoritative local content
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The
North Yorkshire Creative Industries Network:
Developing a strong network that will mainstream the creative
industries as a key economic driver within the county’s economy and
developing practical initiatives that will promote the creative industries
as one of the county’s key cultural and economic assets
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